December is a festive period where everyone loves to play his or her part in Charity. In this season of giving, Aries Gold has contributed their fair share by giving 100 pieces of limited edition timepieces, where 80% of the proceeds will be donated to Lion Befrienders. The entire event raised about $15000 US Dollars for supporting the daily living expenses of the elderly. The watch is modified from the original King series and spots a musical icon on the watch dial, signifying “Music in the City”, bringing joy to the elderly using the joy of music.
Tying in with one of the biggest radio station in Singapore, UFM 100.3. The finale event was held at Jurong Point hosted by the DJs of UFM 100.3. The turnout was exceptionally good and 30 minutes into the event, all the timepieces were already sold out. Most of them were even pre-booked even before the sales event. Although Singapore is an advanced and developed nation, there are still many people who need help. The kindness of Singaporeans were overwhelming, and even after the event many continued to donate anonymously to Lion Befrienders.